The use of biometrics online helps us understand who people are and what their true identity is. Biometrics is an efficient and secure way to authenticate people and describes a person’s physical features, which can be used to recognize their identity through, for example, voice, facial, and fingerprint recognition.
Authentication is a vital part for businesses in making sure that the right individuals get access to their personal data and information. There are many different types of authentication, and one of these is biometric authentication.
Authentication through biometrics have become common to us on smartphones and other similar devices. And with today's technological advancements, biometrics has also become widely used in eIDs to increase security and improve the user experience.
Read on to learn about what the benefits are.
What are the benefits of biometrics in online authentications?
1. Increased security
Biometrics increases the security of customer logins since they are using unique physical features to verify themselves. Unlike regular passwords, facial or fingerprint recognition is unique for each person, which makes it extremely hard to forge and be used against you. Biometrics prevents phishing attacks and allows customers to feel safe when logging into applications or websites.
2. Improved customer satisfaction
By simplifying the login process, higher satisfaction can be achieved. Customers do not have to remember usernames and passwords, making their experience smoother and less frustrating. Logging in with biometrics is also much faster than other alternatives. No time is spent on typing passwords, and customers are quickly logged in.
3. Better customer onboarding
Using biometrics as a login method allows people to get started more easily. An effortless customer experience prevents users from dropping off when getting started, and a seamless onboarding process also contributes to the overall satisfaction.
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